Ely Puppy and Dog Training

Last updated: July 2026

Ely Puppy and Dog Training respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information we collect, how we use it, why we use it, how long we keep it, who we may share it with, and what rights you have.

This policy applies when you use our website, contact us, book a training service, attend a course, complete a form, purchase from our shop, download a resource, or communicate with us.

1. Who We Are

Business name: Ely Puppy and Dog Training
Trainer: James Hare
Location: Ely and surrounding areas, Cambridgeshire
Email: james.hare@puppyanddogtraining.co.uk
Phone: 07810 387174
Website: www.puppyanddogtraining.co.uk

For the purposes of data protection law, Ely Puppy and Dog Training is the data controller for the personal information we collect and use.

2. Personal Information We Collect

We may collect and use the following types of personal information:

Contact details

• Your name

• Email address

• Phone number

• Address or general location

• Preferred contact method

Booking and enquiry information

• Details about the service you are interested in

• Booking dates and times

• Payment status

• Session notes

• Course attendance

• Messages you send through website forms, email, phone, social media or booking platforms

Dog-related information

• Dog’s name

• Breed or type

• Age

• Sex

• Training history

• Behaviour concerns

• Medical or health information relevant to training

• Bite history or safety concerns

• Reactivity or nervousness

• Veterinary involvement where relevant

• Information about your dog’s home life, routine and environment

This information helps us provide safe, suitable and effective dog training support.

Shop and purchase information

If you buy books, digital downloads, printed products or other resources, we may collect:

• Name

• Contact details

• Billing address

• Delivery address

• Order details

• Payment confirmation

• Download or delivery information

• Customer support messages

Website and technical information

When you use our website, we may collect:

• IP address

• Browser type

• Device type

• Pages visited

• Time spent on the website

• How you reached the website

• Cookie preferences

• Website usage data

This may be collected through Wix, analytics tools, cookies or similar technologies.

3. How We Collect Your Information

We may collect information when you:

• Fill in a contact form

• Submit an enquiry

• Book a service

• Attend a course or session

• Complete a behaviour or training questionnaire

• Buy something from the shop

• Download a digital resource

• Email, phone or message us

• Leave a review or testimonial

• Interact with us on social media

• Use our website

• Agree to receive updates or marketing

We may also receive information from third-party platforms we use to manage bookings, payments, website forms, email, online shop orders or communications.

4. Why We Use Your Personal Information

We use your information to:

• Respond to enquiries

• Arrange bookings and appointments

• Provide training and behaviour support

• Assess which service is suitable for you and your dog

• Keep dogs, owners, the trainer and the public safe

• Prepare training plans and session notes

• Manage group courses, workshops and social walks

• Process shop orders

• Deliver digital downloads or printed products

• Take payments and manage invoices

• Send booking confirmations and reminders

• Provide customer support

• Keep business records

• Improve our services and website

• Request or display testimonials with permission

• Send updates or marketing where you have agreed or where legally permitted

• Meet legal, tax, accounting, insurance and safeguarding obligations

5. Lawful Bases for Using Your Information

Under UK data protection law, we must have a lawful basis for using your personal information.

Depending on the situation, we may use your information because:

Contract

We need to use your information to provide a service or product you have requested, such as booking training, attending a course or purchasing a product.

Legitimate interests

We may use your information where it is necessary for the running of our business, provided your rights and interests do not override this.

This may include responding to enquiries, keeping basic client records, improving services, managing safety, and communicating with existing clients about relevant services.

Consent

We may rely on your consent for certain activities, such as email marketing, using photos or videos for marketing, or optional testimonials.

You can withdraw consent at any time.

Legal obligation

We may need to use or keep certain information to comply with legal, tax, accounting, insurance or regulatory obligations.

Vital interests

In rare situations, we may use information to protect the safety or welfare of a person or animal.

6. Special Category Information

Some information about you or your dog’s situation may be sensitive.

For example, you may choose to tell us about:

• Health conditions

• Disability-related needs

• Assistance dog requirements

• Safety concerns

• Medical information relevant to training

• Household circumstances that affect training

We only ask for information that is relevant to providing safe and suitable support.

Where special category personal data is involved, we will only use it where we have a lawful basis and an appropriate condition under data protection law, such as your explicit consent, legal obligations, or where it is necessary for the provision of a service and handled appropriately.

7. How We Use Dog Behaviour and Safety Information

Dog training and behaviour support can involve risk. For this reason, we may need to collect detailed information about your dog’s behaviour, history and safety needs.

This may include information about:

• Biting

• Growling

• Lunging

• Barking

• Chasing

• Fear

• Nervousness

• Reactivity

• Previous incidents

• Triggers

• Medical concerns

• Equipment used

• Management already in place

We use this information to decide whether a service is suitable, plan safe training, adapt sessions and protect dogs, owners, the trainer and others.

8. Payments and Financial Information

Payments may be processed through third-party payment providers, booking platforms, Wix, card processors, bank transfer or other payment systems.

We do not normally store full card details ourselves.

Payment providers may process your information according to their own privacy policies and security standards.

We may keep records of:

• Payment amounts

• Invoices

• Receipts

• Order details

• Refunds

• Outstanding balances

This information may be kept for tax, accounting and business record purposes.

9. Shop Orders, Digital Downloads and Printed Products

If you purchase books, digital downloads or other products from us, we use your information to:

• Process your order

• Confirm payment

• Provide digital access or download links

• Arrange delivery of printed products

• Respond to product questions

• Handle refunds, returns or complaints

• Keep business and tax records

For digital products, we may record whether a file has been purchased, accessed or downloaded.

For printed products, delivery details may be shared with postal, courier or fulfilment services where necessary.

10. Marketing and Updates

We may send marketing emails, newsletters, updates or offers if you have agreed to receive them, or where we are legally allowed to contact existing customers about similar services or products.

You can unsubscribe or ask us to stop sending marketing at any time.

We will not sell your personal information to third parties.

11. Photos, Videos, Reviews and Testimonials

We may ask for permission to use photos, videos, reviews or testimonials for:

• Website content

• Social media

• Printed materials

• Advertising

• Training examples

• Educational content

We will only use identifiable photos or videos of you, your dog, your family or your property for marketing where you have given permission.

You can withdraw permission for future use at any time. Please note that if material has already been printed, shared or published, it may not always be possible to fully remove previous copies.

12. Cookies and Website Tracking

Our website may use cookies and similar technologies to help the website work properly, improve performance, understand visitor behaviour and support online features such as forms, bookings, payments or shop functions.

Cookies may be used by:

• Wix

• Website analytics tools

• Payment providers

• Booking tools

• Social media integrations

• Embedded maps or videos

• Marketing tools, if used

You can usually manage cookie preferences through your browser settings or through any cookie banner or settings tool on the website.

If you use Google Maps, social media feeds, embedded videos or other third-party tools, those services may also collect information according to their own privacy policies.

13. Who We Share Information With

We only share personal information where necessary and appropriate.

We may share information with:

• Website provider, such as Wix

• Booking system providers

• Payment processors

• Email and communication providers

• Accountants or bookkeepers

• Insurance providers

• Legal or professional advisers

• Postal or courier services

• IT support providers

• Analytics or website performance providers

• Public authorities, if legally required

• Veterinary or welfare professionals, but only where necessary, appropriate and usually with your knowledge or permission

We do not sell your personal information.

14. International Transfers

Some of the platforms and services we use may store or process information outside the UK.

Where this happens, we expect those providers to use appropriate safeguards to protect personal information in line with data protection law.

This may apply to website hosting, email systems, payment platforms, booking systems, analytics tools or cloud storage providers.

15. How Long We Keep Your Information

We only keep personal information for as long as necessary.

Retention periods may vary depending on the type of information.

As a general guide:

• Enquiries that do not become bookings may be kept for up to 12 months.

• Client records, training notes and behaviour information may be kept for up to 6 years after your last session, where needed for insurance, legal or business purposes.

• Payment, invoice, accounting and tax records may be kept for up to 6 years.

• Shop order information may be kept for up to 6 years for tax, accounting and customer service purposes.

• Marketing consent records may be kept until you unsubscribe or ask us to delete them, plus a record of your unsubscribe where needed.

• Photos, videos and testimonials may be kept until consent is withdrawn or they are no longer needed.

• Website analytics data may be kept according to the settings of the analytics provider.

We may keep some information for longer if required by law, insurance, dispute resolution or safeguarding reasons.

16. How We Protect Your Information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.

This may include:

• Password-protected accounts

• Secure booking and payment systems

• Limiting access to personal information

• Using reputable third-party providers

• Keeping records only for as long as needed

• Deleting or anonymising information when no longer required

No website, email system or online platform can be guaranteed completely secure, but we take care to use appropriate systems and safeguards.

17. Your Rights

Under data protection law, you may have the right to:

• Be informed about how your information is used

• Access a copy of your personal information

• Ask for inaccurate information to be corrected

• Ask for information to be deleted in certain circumstances

• Ask us to restrict how we use your information

• Object to certain uses of your information

• Ask for your information to be transferred where applicable

• Withdraw consent where we rely on consent

• Complain to the Information Commissioner’s Office

The ICO explains that individuals have rights including the right to be informed, access their data, and have inaccurate data corrected.

To exercise your rights, please contact us using the details below.

We may need to confirm your identity before responding to a request.

18. Children’s Information

Some services may involve children, families or Kids Around Dogs support.

Where information about children is provided, it should be supplied by a parent or guardian.

We only collect information about children where it is relevant to the safe and appropriate delivery of training or support.

Children must be supervised by a responsible adult during sessions.

19. Links to Other Websites

Our website may include links to external websites, social media pages, booking platforms, payment providers, map services or other third-party tools.

We are not responsible for the privacy practices or content of external websites.

Please check their privacy policies before providing personal information.

20. Complaints

If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the matter.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.

ICO website: www.ico.org.uk
ICO helpline: 0303 123 1113

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will be published on this website with the updated date shown at the top.

22. Contact Us

If you have any questions about this Privacy Policy or how your information is used, please contact:

Ely Puppy and Dog Training
Email: james.hare@puppyanddogtraining.co.uk
Phone: 07810 387174

Location: Ely and surrounding areas, Cambridgeshire